If you're an ambitious entrepreneur, or one in the making, who's looking to create a business that makes an impact and helps you create a life you love, you're in the right place. I created the O nline M arketing M ade E asy podcast to give you simple, actionable, step – by – step strategies to help you do the same. Fast forward past many failed attempts and lessons learned, and you'll see the business I have today, one that changes lives and gives me more freedom than I ever thought possible, o ne that used to only exist as a daydream. But it wasn't all that long ago that I lacked the confidence, money, and time to focus on growing my small – but – mighty business. INTRO: I’m Amy Porterfield, ex-corporate girl turned CEO of a multi-million-dollar business. It’s your personal style of teaching, your ideal members, who you're most excited for them to learn, and maybe even a dash of humor.” It is empty space you can use to highlight.
Skipping the co py in this space before it and after is absolutely a missed opportunity to do so much heavy lifting before someone even gets into your sales page c opy. And most importantly, remember this : d o not leave your headline naked. And so if you think about your headline as a gift to your audience about what you're going to offer up to them, think about your personality as the wrapping paper. There's co py above and there's co py below. ZAFIRA RAJAN : “ Remember when I said that we try to pack too much into the headline? Well, I feel that there is actually so much space and empty re al estate sitting around your headline. Cl ick here to download the PDF version of the transcript.
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